Watch Eat Bulaga March 21, 2017 Replay
Eat Bulaga! (or EB) is the longest running noon-time variety show in the Philippines produced by Television And Production Exponents Inc. (TAPE) and currently aired by GMA Network. The show broadcasts from The New TAPE Studios (Eastside Studio) at the Broadway Centrum in New Manila, Quezon City. Eat Bulaga! is aired Weekdays at 12:00pm to 2:35pm and Saturdays at 11:30am to 2:45pm (PHT). The show is also broadcast worldwide through GMA Pinoy TV. The name approximately translates to "Lunchtime Surprise!".
The show celebrated its 37th year on Philippine television on July 30, 2016, holding the record of being the longest-running noontime variety program on air in the history of Philippine television.
Its first overseas franchise was Eat Bulaga! Indonesia, which last aired on Indonesia's ANTV Network, and premiered on Indonesia's SCTV Network on July 16, 2012. Eat Bulaga! became the first Philippine show to be franchised by another country.
The popularity of Eat Bulaga! was greatly increased in July 2015 following the accidental formation of a new love team between co-hosts Alden Richards and Maine "Yaya Dub" Mendoza, and the eventual development of Kalyeserye, a parody soap opera built around the couple. The new loveteam, popularly known as AlDub, tripled the show's normal AGB Nielsen Mega Manila and nationwide television ratings, and #AlDub became the top daily trending topic on Twitter in the Philippines and even worldwide. The milestone moments of the phenomenal loveteam helped the show garner some of its all-time high ratings. Its August 8, 2015 episode, which was supposed to feature the first meeting of Richards and Mendoza in real life but didn't occur because Mendoza unexpectedly fainted during the episode and had to be taken to the hospital, registered a Mega Manila rating that is above 30%, a television rating that has not been achieved by Eat Bulaga! since its 2004 Silver Anniversary Special.
Its August 12, 2015 episode, which showcased a Cinderella-like story and the near-meeting of Richards and Mendoza, posted a rating of 36.1%, which was an extraordinary accomplishment for a weekday episode. Its September 5 episode, the day when Richards and Mendoza finally saw each other for the first time, registered a rating of 39.5%. Its September 19 and September 26 episodes, the first and second dates of AlDub, garnered ratings of 41.3% and 45.7%, respectively, which are the highest-rated episodes of 2015. These episodes were also the first times that Eat Bulaga! tapped the 40 percent mark. Due to the AlDub phenomenon, Eat Bulaga! holds 10 out of 10 highest-rated episodes in 2015.
On October 24, 2015, Eat Bulaga! held a benefit concert at the Philippine Arena to thank the fans of AlDub and to raise funds for building libraries in certain schools across the Philippines and for the victims of Typhoon Lando. The most awaited event for the loveteam also marked a major turning point of the Kalyeserye story; the couple were able to see and interact with each other without any hindrance from Lola Nidora
(Wally Bayola's character in Kalyeserye ) The special show dubbed as "Sa Tamang Panahon" (At the Right Time) attracted an estimated 55,000 people, becoming the largest indoor audience ever of Eat Bulaga!. Ticket sales for premium seats were sold-out three hours after Lola Nidora announced the concert on October 17, 2015. The rest of the tickets were sold-out after three days. After 24 hours, #ALDubEBTamangPanahon, the official hashtag for the event, reached 41 million tweets, becoming the third most tweeted topic for the TV category worldwide in 2015[45] and the most used hashtag within 24 hours on Twitter. According to AGB Nielsen, the live airing of the event was able to garner a 50.8% Mega Manila household rating, becoming the most watched show in 2015. For the first time in the show's history, Eat Bulaga! was able to breach the 50% mark.Kalyeserye went on hiatus on September 3, 2016 and returned on October 15 after a month-break. Once again, the segment temporarily ended in December 2016.
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